Episode 29

full
Published on:

30th Aug 2021

[INTERVIEW] The content planner that saves entrepreneurs time (and why I created it). Interview with Janet Murray

How did ‘the most disorganised person the world’ end up launching a content planner? 

An impulsive decision that turned into a 6-figure planner business. 

And how can using a content planner help you stay consistent with your content - and generate leads and sales for your business (even if you don’t write anything in it!). 

In this interview, I’m in the hot seat - being interviewed by listener Kate Cocker (who also happens to be my podcast coach) about my Courageous Content Planner.

You’ll find out how I plan my content (including how I create content for launches) and get tips on how to create consistently good content. I’ll also take you behind the scenes of my 6-figure planner business.

Key Moments

[03:23] How Janet Murray plans her content

[06:50] Why selling on social media isn’t sleazy

[09:43] How the Courageous Content Planner can help you

[14:10] Staying accountable with your content (hint: stickers help!)

[17:21] Why I created the Courageous Content Planner

[19:18] The importance of testing products before you launch

[22:49] Why you don’t have to write in every page of a content planner

[27:08] Keeping your content fresh (and why you don’t always need to talk business)

[29:16] How planning allows you to be more spontaneous in your content 

[30:30] Creating a bank of social media posts (and how it helps)

[33:42] Why it’s important to take imperfect action 

Key Links

Janet Murray’s Courageous Content Planner 

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

Transcript

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

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Show artwork for Courageous

About the Podcast

Courageous
Honest conversations and smart strategy for rebuilding a bold life, brand, or business — even when speaking up comes at a cost. Hosted by Janet Murray.
This is not a cancer podcast.

It’s about what happens when your voice is threatened - by illness, by public shaming, by fear - and you decide to keep speaking anyway.

In 2025, I was diagnosed with breast cancer while navigating public cancellation for defending women’s sex-based rights. Now I’m documenting the rebuild: of my health, my business, and my voice - with honesty, strategy and as much courage as I can muster.
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About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.