Episode 3

full
Published on:

30th Jul 2025

Going Viral on TikTok (Sort Of) … Then Freezing on My Podcast

One of my TikTok videos got a lot of traction (for a brand new account anyway).

It should’ve felt like momentum.

Instead, I froze.

And perfectionism - mixed with the emotional chaos of a cancer diagnosis - nearly stopped me from publishing this episode at all.

In this honest update, I share why it's taken me so long to publish this podcast episode. Plus:

  • What really happened when I (kind of) went viral on TikTok
  • The perfectionism spiral that almost derailed this podcast
  • A personal update on my cancer treatment timeline - and the limbo it’s creating
  • The emotional impact of audience support (and what £100 really meant)
  • How I’m simplifying my offers - and why “good enough” is my new business plan (it has to be) The advice I give clients (that I’m finally taking myself)

If you’re navigating public vulnerability, visibility, or just trying to keep your work moving during tough times … I hope you'll resonate.

Key Links

Janet Murray’s Website

Janet Murray on Substack

Instagram

LinkedIn

Facebook

My ‘controversial’ pregnant people TikTok

Podcast I referenced: Should You Post Controversial Content as a Social Media Manager?

Buy Me a Coffee (Support the podcast)

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About the Podcast

Courageous
Honest conversations and smart strategy for rebuilding a bold life, brand, or business — even when speaking up comes at a cost. Hosted by Janet Murray.
This is not a cancer podcast.

It’s about what happens when your voice is threatened - by illness, by public shaming, by fear - and you decide to keep speaking anyway.

In 2025, I was diagnosed with breast cancer while navigating public cancellation for defending women’s sex-based rights. Now I’m documenting the rebuild: of my health, my business, and my voice - with honesty, strategy and as much courage as I can muster.
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About your host

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Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.