Episode 27

full
Published on:

23rd Aug 2021

[INTERVIEW]How Cheese Toasties made me a social media influencer. Interview with Elliot Bibby

What would you do if you started a social media account as a hobby - and it went viral?

That’s exactly what happened to magician Elliot Bibby, when he started a Tiktok account….about making cheese toasties.

Would you be brave enough to keep going with a hobby account that was doing well but didn’t have anything to do with your business?

Elliot was - with surprising results. 

In this podcast interview, you’ll find out what happened when Elliot got serious about Cheese Toasties and how it impacted on his magic business.

And you’ll get tons of tips/ideas on how to create shareable content that could blow up your social media platforms. 

Key Moments

[03:43] What inspired Elliot to create content about Cheese Toasties

[9:25] How to find content ideas (Elliot’s top tips)

[12:18] Why you shouldn’t be afraid of repetition in your social media content

[16:53] How to create a viral social media video

[25:27] Why you don’t need to create perfect social media videos 

[28:34] How to find your niche on social media 

[30:21] Being courageous with your content - and how that inspires creativity 

Key Links

Magician Elliot Bibby’s website

Elliot’s Toastie King TikTok account

Elliot’s Toastie King Instagram account 

Janet Murray’s Courageous Content Planner 

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

Show artwork for Courageous

About the Podcast

Courageous
Honest conversations and smart strategy for building a bold life, brand or business. Hosted by Janet Murray.
Courageous is a podcast for people who want to build boldly - whether that’s a business, a personal brand - or simply a life that feels like their own.

Hosted by marketing strategist and former journalist Janet Murray, this is a show about what it really takes to show up, speak out, and keep going - especially when doing so comes at a cost.

You’ll find episodes on:

- Messaging, marketing and audience growth
- Rebuilding after burnout or cancellation
- Creative courage, values-led work and using your voice (even when it shakes)
- Interviews with creatives, entrepreneurs and leaders who’ve dared to do things differently

If you’re looking for honest insights, strategic thinking, - along with women’s rights, free speech and navigating online culture - you'll love the Courageous podcast.

Subscribe now to build something braver.
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About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.