Episode 27

full
Published on:

23rd Aug 2021

[INTERVIEW]How Cheese Toasties made me a social media influencer. Interview with Elliot Bibby

What would you do if you started a social media account as a hobby - and it went viral?

That’s exactly what happened to magician Elliot Bibby, when he started a Tiktok account….about making cheese toasties.

Would you be brave enough to keep going with a hobby account that was doing well but didn’t have anything to do with your business?

Elliot was - with surprising results. 

In this podcast interview, you’ll find out what happened when Elliot got serious about Cheese Toasties and how it impacted on his magic business.

And you’ll get tons of tips/ideas on how to create shareable content that could blow up your social media platforms. 

Key Moments

[03:43] What inspired Elliot to create content about Cheese Toasties

[9:25] How to find content ideas (Elliot’s top tips)

[12:18] Why you shouldn’t be afraid of repetition in your social media content

[16:53] How to create a viral social media video

[25:27] Why you don’t need to create perfect social media videos 

[28:34] How to find your niche on social media 

[30:21] Being courageous with your content - and how that inspires creativity 

Key Links

Magician Elliot Bibby’s website

Elliot’s Toastie King TikTok account

Elliot’s Toastie King Instagram account 

Janet Murray’s Courageous Content Planner 

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

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About the Podcast

Courageous
Business strategy to generate predictable revenue and scale your business. Hosted by Janet Murray. For coaches, consultant, freelancers, contractors and/or business owners (of any age or stage) who want to build a sustainable business.
The 'Courageous' podcast is for entrepreneurs and business owners who want inspiration/ideas to help grow their business.

This podcast is hosted Janet Murray - a business strategist and former journalist - with more than a decade's experience in building online businesses.

Series 1 is solo season - and is packed with practical business advice and strategies to grow your business.
Series 2 - which is due to land in October 2024 - will feature indepth interviews with entrepreneurs and business leaders. They'll be sharing the challenges and obstacles they've had to overcome in their business - along with their biggest mistakes (and what they learned from getting things 'wrong').

So make sure you subscribe so you don't miss out when Season 2 lands in October.



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About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.