How do you organise your fridge? (and what it’s got to do with your content)

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:: 00:02

Being a courageous content creator is often about not reinventing the wheel, which is why during the month of may, I am already running some of the most popular episodes of the courageous content podcast. In this one, you'll find out why, where you store your vegetables in the fridge could help you create more engaging content for your business. Enjoy Where do you store fruit and vegetables in your fridge?

:: 00:29

Probably in the drawer at the bottom, right? Where if you're anything like me, you forget about them and they get all thuggy and mushy, and then they go out of date. So you end up having to throw a lot of fruit and vegetables away. Well, I just watched this tech talk from a lady who was sharing, how she uses that drawer at the bottom of her fridge.

:: 00:49

She uses it to store the stuff that most of us store in the side of our fridge and there's side shelves, the kinds of things that we might not use every day, but stay in date for quite a while. Things like mustard, Parmesan, cheese, mayonnaise, mint sauce, her fruit and veggies go in the main part of the fridge where she can see them,

:: 01:07

which means she's less likely to open the fridge. Think there's nothing there and head for the biscuit tin. And she also doesn't waste food because she can actually see the fruit and vegetables in front of her good idea, right? You're probably not surprised to hear her video has thousands of comments on it because people love this kind of stuff they love seeing behind the scenes.

:: 01:31

And you probably be surprised at the kind of things they would find fascinating about you, how you do things particularly around organizing and planning. For example, how you plan your content, how you plan your sessions. If you're a coach, how you plan your discovery, calls, how you have the text set up in your office. If you're a product based business,

:: 01:53

how you make your products, what your workshop or studio looks like. I touched on this in my episode on unboxing content. I'll link to it in the show notes. There's a few more examples in that episode, but if you're not creating this kind of content, you are missing a trick and you're missing out on the opportunity to create engaging content that doesn't take hours to plan or create.

:: 02:19

I refer to this type of content as community content, because it's bringing you closer to your audience. It's helping them to get to know more about you and for you to get in a conversation with them, which is by. So if you want to generate leads and sales from your content. So my challenge for you today is to think how you can create community content that will bring your audience closer to you.

:: 02:44

And if you'd like some accountability than do tag them into your content on social media, I'm at Jan Murray on most platforms.