Episode 43

full
Published on:

21st Oct 2021

[INTERVIEW] How I overcame my fear of showing my face on camera. Interview with Cath Janes

Textile artist Cath Janes used to be afraid of showing her face on camera. 

So what inspired her to start doing daily Facebook Live broadcasts during Lockdown? 

A decision that helped take her Instagram following from 300 to more than 4k.

That’s exactly what you’ll find out in this interview. 

You’ll also get tips on how to create engaging video content  - both live and recorded (and stop feeling afraid of showing your face on camera). 

Although Cath mainly focuses on Instagram in this episode - the tips she shares can be applied to any platform.

Key Moments

[05:28] The tech side of creating videos - how to go about it like a pro

[14:09] Why showing your human side (read: bloopers) are great for building a connection with your audience

[16:34] On stereotypes about going on video: the reality is different!

[20:38] The kind of reels that perform best

[23:58] How your Instagram reels lead to sales 

[28:40] What to do if a post is unsuccessful - the right mindset about it

Key Links

Cath Janes on Instagram

Help! I’m struggling to sell my products on Instagram (podcast)

 Janet Murray’s Courageous Content Planner

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

Transcript

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

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Show artwork for Courageous

About the Podcast

Courageous
Honest conversations and smart strategy for rebuilding a bold life, brand, or business — even when speaking up comes at a cost. Hosted by Janet Murray.
This is not a cancer podcast.

It’s about what happens when your voice is threatened - by illness, by public shaming, by fear - and you decide to keep speaking anyway.

In 2025, I was diagnosed with breast cancer while navigating public cancellation for defending women’s sex-based rights. Now I’m documenting the rebuild: of my health, my business, and my voice - with honesty, strategy and as much courage as I can muster.
Support This Show

About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.