Episode 21

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Published on:

2nd Aug 2021

[INTERVIEW] How to pivot your content strategy (without losing followers) with Vix Meldrew

What would you do if you’d built a loyal audience who LOVED your content...but your business was heading in a different direction?

Would you be brave enough to pivot your content strategy  - knowing  your audience might not be happy about it?

This is exactly the situation Instagram and Online Business educator Vix Meldrew found herself in two years ago. 

In this interview you’ll find out what she decided to do - and how that decision helped her grow her business (and add 18k followers on Instagram). 

Key moments

[2:24] What made Vix think she needed to pivot her content strategy 

[8:15] How changing her Instagram strategy helped Vix attract 18k new followers 

[11:03] Why posting pictures of yourself on Instagram is not the best growth strategy 

[14:15] How Instagram Reels can help you grow your business 

[17:42] What to do if people criticism you/your content 

[22:16] Why you don’t have to pivot your content strategy quickly 

[24:44] What to do if a social media posts bombs 

Key Links

Janet Murray’s Instagram Reels tutorial 

Vix Meldrew on Instagram 

Vix Meldrew’s website  

Janet Murray’s website

Janet Murray’s Audience Growth Quiz

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

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About the Podcast

Courageous
Business strategy to generate predictable revenue and scale your business. Hosted by Janet Murray. For coaches, consultant, freelancers, contractors and/or business owners (of any age or stage) who want to build a sustainable business.
The 'Courageous' podcast is for entrepreneurs and business owners who want inspiration/ideas to help grow their business.

This podcast is hosted Janet Murray - a business strategist and former journalist - with more than a decade's experience in building online businesses.

Series 1 is solo season - and is packed with practical business advice and strategies to grow your business.
Series 2 - which is due to land in October 2024 - will feature indepth interviews with entrepreneurs and business leaders. They'll be sharing the challenges and obstacles they've had to overcome in their business - along with their biggest mistakes (and what they learned from getting things 'wrong').

So make sure you subscribe so you don't miss out when Season 2 lands in October.



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About your host

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Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.