[TUTORIAL] How to plan launch content to set yourself up for success
What kind of content do you need to create for a successful launch?
How far in advance should you be planning and creating your content? (Clue: it’s probably further ahead than you think.)
And how much content do you need to create for a successful launch?
That’s exactly what you’ll find out in this solo podcast with me, Janet Murray. Get practical tips and strategies for launching a product/service (for launches of any size).
Key Moments
[06:11] Why you need to think big (even for a small launch)
[09:04] How to avoid being sidetracked by surprises
[10:06] When to start planning your launch content
[13:18] The 3 types of content you need for any launch
[23:27] Polarising content - and how to use it in your launch
Key Links
Why you’re not making sales on Instagram (podcast)
Janet Murray’s Courageous Content Live event
Janet Murray’s Courageous Content Planner
Janet Murray’s website
Janet Murray on Instagram
Janet Murray on Facebook
Janet Murray on TikTok
Janet Murray on Twitter
Janet Murray on LinkedIn
Transcript
IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!
:: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: :: ::those 2000 leads for my planner, with getting people to vote on the planner covers and building the wait list, they are all activities. And that's just a few that I've mentioned that are going to increase your sales. If you're constantly showing up at the last minute, throwing things together,
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