Episode 31

full
Published on:

6th Sep 2021

[TUTORIAL] Non-cheesy ways to turn awareness days into social media posts

Some people can be snobby about using awareness days to create social media posts.

If you think that, you’re probably doing it wrong (sorry!). 

So what’s the right way to use awareness days to create social media posts for your business? 

And what mistakes should you avoid when using them?

Join me in this tutorial as I share non-cheesy ways to use awareness days to create social media posts. And find out how you can use them to engage your audience and generate leads and sales for your business.

Key moments 

[03:55] The wrong way to use awareness days in social media posts 

[05:18] Does it matter which country awareness days come from?

[09:01] Why you can use awareness days that don’t have an obvious link to your business (and how to do it)

[11:44] How to use awareness days for product-based businesses  

[13:01] The best way to plan your social media content using awareness days

Key Links

The content planner for entrepreneurs (and why I created it) (podcast)

Help! I'm afraid of posting on social media (podcast)

Janet Murray’s Courageous Content Planner 

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

Transcript

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

.

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::

::
Show artwork for Courageous

About the Podcast

Courageous
Honest conversations and smart strategy for building a bold life, brand or business. Hosted by Janet Murray.
Courageous is a podcast for people who want to build boldly - whether that’s a business, a personal brand - or simply a life that feels like their own.

Hosted by marketing strategist and former journalist Janet Murray, this is a show about what it really takes to show up, speak out, and keep going - especially when doing so comes at a cost.

You’ll find episodes on:

- Messaging, marketing and audience growth
- Rebuilding after burnout or cancellation
- Creative courage, values-led work and using your voice (even when it shakes)
- Interviews with creatives, entrepreneurs and leaders who’ve dared to do things differently

If you’re looking for honest insights, strategic thinking, - along with women’s rights, free speech and navigating online culture - you'll love the Courageous podcast.

Subscribe now to build something braver.
Support This Show

About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.