How to write testimonials that demonstrate thought leadership - and get great results (S1, bonus episode)
There’s no easy way of saying this …But most client testimonials I see on websites (and on social media) make me feel SO frustrated. Because they totally ‘undersell’ the expertise of the business - and I feel sure they’re missing out on sales as a result. That aside, testimonials have a crucial role to play in building authority - so they’re missing a trick there too …
In this episode of the Courageous CEO podcast, you’ll discover:
- The link between thought leadership and testimonials
- Why getting great testimonials starts way before you onboard a new client
- The essential ingredients of effective testimonials
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