Episode 11

full
Published on:

21st Sep 2023

How to write testimonials that demonstrate thought leadership - and get great results (bonus episode)

There’s no easy way of saying this …But most client testimonials I see on websites (and on social media) make me feel SO frustrated. Because they totally ‘undersell’ the expertise of the business - and I feel sure they’re missing out on sales as a result. That aside, testimonials have a crucial role to play in building authority - so they’re missing a trick there too … 

In this episode of the Courageous CEO podcast, you’ll discover: 

  • The link between thought leadership and testimonials 
  • Why getting great testimonials starts way before you onboard a new client 
  • The essential ingredients of effective testimonials

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About the Podcast

Courageous
Honest conversations and smart strategy for rebuilding a bold life, brand, or business — even when speaking up comes at a cost. Hosted by Janet Murray.
This is not a cancer podcast.

It’s about what happens when your voice is threatened - by illness, by public shaming, by fear - and you decide to keep speaking anyway.

In 2025, I was diagnosed with breast cancer while navigating public cancellation for defending women’s sex-based rights. Now I’m documenting the rebuild: of my health, my business, and my voice - with honesty, strategy and as much courage as I can muster.
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About your host

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Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.