Episode 9

full
Published on:

21st Jun 2021

How do I monetise the audience I’ve built on social media?

How do you monetise an audience you’ve built on social media?

That’s exactly what Hannah Gibbard is wondering - having built a loyal following for her Instagram account, which provides support for women with ADHD. 

Having recently qualified as a coach, Hannah would love to launch a group coaching programme and sell it to her followers.

But having started the account as a ‘hobby’ project - how will her followers react to her selling an online programme? 

Find out in this coaching interview with ADHD specialist and Executive Function Coach Hannah Gibbard.


You’ll also discover the three key things you need to successfully launch an online course/membership programme.

Key moments

[2:22] What is ADHD and how it shows up in women 

[4:53] How Hannah grew a loyal following on Instagram - fast 

[8:08] The one question you MUST ask if you want a successful online course launch

[12:51] How to get testimonials for an online programme - if you haven’t run one before

[15:14] The importance of testing ‘smaller’ offers before launching your online course 

[17:02] Hidden danger: what can happen when you sell to an audience you’ve been serving for free

[22:07] Why you need 1-2-1 coaching experience to launch an online programme

[25:25] The Number 1 mistake people make when launching an online course/membership

[28:27] Why authority matters if you want to sell an online course/membership

[30:43] Do you need a website before you launch an online programme?

Key links

Hannah Gibbard’s Instagram account

Janet Murray’s website.

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

Janet Murray’s Audience Growth Quiz

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Courageous

About the Podcast

Courageous
Honest conversations and smart strategy for building a bold life, brand or business. Hosted by Janet Murray.
Courageous is a podcast for people who want to build boldly - whether that’s a business, a personal brand - or simply a life that feels like their own.

Hosted by marketing strategist and former journalist Janet Murray, this is a show about what it really takes to show up, speak out, and keep going - especially when doing so comes at a cost.

You’ll find episodes on:

- Messaging, marketing and audience growth
- Rebuilding after burnout or cancellation
- Creative courage, values-led work and using your voice (even when it shakes)
- Interviews with creatives, entrepreneurs and leaders who’ve dared to do things differently

If you’re looking for honest insights, strategic thinking, - along with women’s rights, free speech and navigating online culture - you'll love the Courageous podcast.

Subscribe now to build something braver.
Support This Show

About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.