The 3 types of content you need to sell on social media

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:: 00:00

Hi, it's Janet Murray here. And if you've been struggling to set on social media, this episode will help. I read a heartbreaking paste from a woman who just launched her first online course. She'd spent months creating all the content, recording, video tutorials and creating downloadable resources. But when she launched, nobody bought not one single person without looking at her launch plan.

:: 00:27

I can't say exactly why, but in my experience, this generally happens when people are not creating the right content for that audience. And in particular, they're not creating the right mix of content for that audience to make sales on social media. You need three types of content. The first type is lead generating content. So this is content that you create,

:: 00:48

which is specifically designed to bring new people into your world. So it could be an email lead magnet. It could be tips or templates that are going to really help people to save some time. We'll say the money. It could be social media content or podcasts or blog content that solves your ideal customers or clients problems. But you do need to create content that brings people into your world that helps people to find you and start to get to know you.

:: 01:16

The next type of content is nurturing content. You've probably heard all of the marketing research about the fact that most people need at least seven or eight touch points for you before they will become a customer or clients. The latest research I've read, actually it says it's a lot more than that because the online world is getting busier. What that means is just because somebody has downloaded your lead magnet,

:: 01:40

or they started listening to your podcast or reading your blog. That doesn't mean they're ready to become your customer. So you're going to need to create content that is designed to nurture them, to help them get to know you better, to help you get to know them better. It's going to take some time. So that's where your nurturing content comes in.

:: 01:58

And then finally, you've got your sales content and a lot of people think of sales content as posts or videos, where you're just talking about selling your product or service. And actually there is so much more to it than that. So if you're struggling to make sales on social media, your first step has to be, to take a step back and think about the mix of content that you're creating.

:: 02:20

Are you creating enough lead generating content, nurturing content, sales content, to help people who come into your world, move through that journey from being somebody who doesn't know about you, or has only just found out about you to becoming a customer or client and what most people find when they do that work is they're either not creating one type of content at all,

:: 02:44

or they're creating too much of one and not enough of another. And here's the thing selling a product or service it's about so much more than showing up and just posting a few times about your product or service and in an increasingly crowded marketplace, the strategies that worked five years ago, some of which the online gurus are still teaching. Well, they're not going to work today.

:: 03:08

If you're struggling to sell on social media, I hope that this will help you to identify the steps that you need to take to turn that around. So looking at the type of content that you're creating, that mix of content and asking yourself some tough questions, because until you identify the problem, you won't be able to fix it.