3 myths about using awareness days in your content

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:: 00:00

And when I say is brilliant for sparking content ideas, but sadly they're often misunderstood, which is why some business owners don't use them as ended up spending much longer on their content than they actually need to. I'm Janet Murray, the creator author, courageous content planner. And in the short podcast episode, I'm going to bust some myths about using awareness days in your content myth.

:: 00:23

Number one, if you're using an awareness day in your content, you have to say what that awareness day is. In fact, you need to start your post with today is whatever day it's just not true. You don't even need to mention the awareness day. At all case in point, I did a number of social media posts for lazy day, which is August the 10th.

:: 00:43

If you're interested where I talked about things that weren't lazy to do in your content, for example, we purposing posts or recreating the same post in different formats or re gifting your content. I have a podcast episode on that by the way, which I'll link to in the show notes. I didn't even mention lazy day in those posts. It just gave me a creative idea to run with.

:: 01:05

And as an example for you last week, I published a podcast episode on social media hacks for introverts. That idea was originally inspired by the fact that its word introvert day on January the second. But by the time I got through it, I realized I was too late, but it felt like the useful piece of content. So Almeda anyway, myth,

:: 01:24

number two, you can't use awareness from a different country to your own. This one really stumps me because why the heck not? What does it matter if it's lazy day in the UK or Australia or the U S what really matters is whether you can use that awareness day to create content that will interest your ideal customers or clients, if you can, it does not matter where that date originates from.

:: 01:50

And finally, myth number three, there's a limit to how many awareness days you can use each week or each month. Again, absolutely not true at all. As long as you're not announcing the awareness day at the start of every post or piece of content you create, because if you do, people would generally start to tune out about, you can use awareness days to inspire your content every single day of the week.

:: 02:15

If you want, like I say, the key thing is, are you creating content that was Nate's with your ideal customers or clients, if you can, it really doesn't matter where the dates come from, or how many EKS good content is good content. So I hope I've convinced you that awareness days don't have to be cheesy. And if you need any more convincing,

:: 02:35

I have a podcast episode on that too. Non-cheesy ways to use awareness days in your content. I'll link to it in the show notes. And if you take away nothing else from this episode, please remember this awareness days are great for sparking ideas. They can also make your content feel more timely and relevant. They can allow you to jump on to relevant hashtags for example,

:: 02:57

but they are not a straight jacket. That means that you can only post about certain topics on certain days. And if you live in the right country, so get creative. And if I was allowed to swear on this podcast, I would say chill, the F health about using awareness days in your content. If I've managed to convince you to use more awareness days in your content,

:: 03:19

and if you haven't done so already do grab a copy of my courageous content planner, because there's thousands in the planner, along with content prompts and ideas on how to use them. In fact, it comes with a free online class that shows you how to use the planner as gives you tons of examples and case studies on how to take those awareness days and turn them into content.

:: 03:39

The link for my Courageous Content planner is in the show notes. And if you've missed out on 2022, because you're listening to this in the future, you'll be able to add your name to the wait list for next year. So you don't miss out.