Episode 44

full
Published on:

18th Nov 2021

[TUTORIAL] How to sell products on social media (these strategies work for service businesses too!)

How do you sell products on social media (beyond sharing pics of your products)?

And what can service-based business owners learn from product businesses about selling on social media?

In this interview, you’ll hear how jewellery business founder Ramona Gohil has grown a large and engaged following on both TikTok and Instagram.

Some of what she shares might surprise you.

But even if you don’t have a product business, you’ll get tons of practical tips from the Rani & Co founder on promoting your business on social media. 

And while we focus mainly on TikTok in this episode, the tips/advice Ramona shares can be applied to any social media platform. 

Key Moments

[05:50] The warm/cool tone of your images: the way it affects your brand 

[08:02] How talking to your audience can get you to a million views

[11:51] How to turn negative feedback (or even trolling) into engaging content 

[13:20] Why people need to resonate with your brand

[19:16] Posting times: how to decide what works for your audience

[22:41] A wonderful way to tell a story about your products/services

Key Links

Ramona Gohil’s website

Ramona Gohil on Instagram

Ramona Gohil on TikTok

Janet Murray’s Courageous Content Planner

Janet Murray’s website

Janet Murray on Instagram

Janet Murray on Facebook

Janet Murray on TikTok

Janet Murray on Twitter

Janet Murray on LinkedIn

Transcript

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

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Show artwork for Courageous

About the Podcast

Courageous
Honest conversations and smart strategy for building a bold life, brand or business. Hosted by Janet Murray.
Courageous is a podcast for people who want to build boldly - whether that’s a business, a personal brand - or simply a life that feels like their own.

Hosted by marketing strategist and former journalist Janet Murray, this is a show about what it really takes to show up, speak out, and keep going - especially when doing so comes at a cost.

You’ll find episodes on:

- Messaging, marketing and audience growth
- Rebuilding after burnout or cancellation
- Creative courage, values-led work and using your voice (even when it shakes)
- Interviews with creatives, entrepreneurs and leaders who’ve dared to do things differently

If you’re looking for honest insights, strategic thinking, - along with women’s rights, free speech and navigating online culture - you'll love the Courageous podcast.

Subscribe now to build something braver.
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About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.