Episode 4

full
Published on:

10th Aug 2023

Price your offers with confidence - and stop second guessing yourself (Ep 4)

Do you struggle to price your services for clients? Or find yourself procrastinating over client proposals - because you’re not sure what to charge? 

If so, you’re definitely not alone. 

But you’re almost certainly undercharging - and over delivering to clients. 

This episode of the Courageous CEO podcast is all about developing pricing confidence. 

You’ll find out:

  • 7 surprising reasons business owners struggle with pricing 
  • ‘Banded pricing’ - and how it can make pricing easier 
  • Why self confidence is vital for effective pricing (and how to get it) 

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

Key Links

2025 Courageous Business Planner Bundle - Apply PODCAST10 at checkout and save 10%.

Janet Murray’s website

LinkedIn

Facebook

Instagram

Show artwork for Courageous

About the Podcast

Courageous
Honest conversations and smart strategy for rebuilding a bold life, brand, or business — even when speaking up comes at a cost. Hosted by Janet Murray.
This is not a cancer podcast.

It’s about what happens when your voice is threatened - by illness, by public shaming, by fear - and you decide to keep speaking anyway.

In 2025, I was diagnosed with breast cancer while navigating public cancellation for defending women’s sex-based rights. Now I’m documenting the rebuild: of my health, my business, and my voice - with honesty, strategy and as much courage as I can muster.
Support This Show

About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.