Scared of being too 'selly' in your content?

IMPORTANT: THIS TRANSCRIPT IS AUTOMATICALLY GENERATED. WE GIVE IT A QUICK CHECK THROUGH BUT WE DON’T CORRECT EVERYTHING AS IT’S INTENDED TO HELP YOU FIND PARTS YOU WANT TO LISTEN TO AGAIN - NOT AS AN EXACT TRANSCRIPT. SO THERE MIGHT BE A FEW QUIRKY WORDS/PHRASES HERE!

:: 00:00

Hi, I'm Janet Murray. And here's something that might surprise and inspire you. I was listening to a podcast episode recently where the host Kristin Carter was talking about listeners complaining. She was selling her coaching program in her podcast. This is something I've heard from time to time and it kind of grinds my gears because it happens to me too. Yeah. But sometimes people email me to say they love my free podcast,

:: 00:26

but please can I exclude them from my sales emails. This seems a bit cheeky to me because while a podcast might be free to listen to it, isn't free to produce on top of the house time. So my time in this case, there might be cost for editing, hosting distribution. I just paid my monthly editing bill. So it's fresh in my mind.

:: 00:46

It was more than $900. And that's excluding other bills like the hosting. If you have a business podcast like mine, the people who do invest in your products or services are effectively subsidizing those who don't. So while I have no problem with anyone listening to this podcast and never ever buying a thing for me, I do have a problem with them complaining about me selling for me.

:: 01:11

That's like moaning about the efforts on the TV or radio or the likes of Spotify. If you don't want to pay, then you have to put up with the efforts a few years back, somebody shared something with me that made me think they told me that they had a non-selling email list. It was a list of people who had indicated that they didn't want to be sold to.

:: 01:30

And the person I was talking to justify this by saying that these people could be your cheerleaders. They could be out there telling everyone how wonderful your products or services were without buying the thing. And I really saw her point and every so often, I'll go back to it. And I think is that right? Should I have a non Selly email list?

:: 01:49

But I always come back to the same thing just because you're consuming content for free. That doesn't mean it's free to create. So if the trade-off is having a few adverts or getting a few emails about something you don't want to buy, I think that's a fair trade off. I share this because I see so many business owners saying they feel icky and awkward about selling,

:: 02:12

selling, and their social media in Facebook group. If they have one on a podcast or blog, and as that's how you feel, I just want to remind you that while your content might be free for people to consume it, isn't free for you to create a new time is valuable. So it's absolutely your prerogative to sell in your free content if that's what you want today.

:: 02:34

And don't let anyone tell you otherwise case in point, if you haven't yet invested in a copy of my courageous content planner, you absolutely should do. It's an planner that you can use to plan out your content for the coming year. It's got hundreds of key dates and awareness days, and it will ensure that you never run out of ideas. Again,

:: 02:52

it's got templates for annual monthly, weekly, daily planning, and I don't feel the slightest bit awkward telling you that because it's a great product. There's a link in the show notes. And if you're listening in the future, after we've sold out, you can add yourself to the wait list for next year. Would you like to create super engaging content about your business and do it consistently?

:: 03:16

If so you need my courageous content planner in your life. It's a gorgeous A4 desk diary. That's so simple to use because it's based on my four by four strategy, which involves posting four styles of content four days a week. Yes, content planning really can be that easy there's templates for daily, weekly, monthly, and annual planning. So, you know exactly what's posed where and when plus hundreds of ready to go content ideas and prompts.

:: 03:42

So you'll never run out of ideas for social media posts again, and accountability trackers to keep you consistent with your posting. The courageous content planner is both practical and pretty with four gorgeous cover designs to choose from. So if you want to ditch the content overwhelm and you want a simple content plan, you can actually stick to head over to courageous contentplanner.com to order your copy today.

:: 04:14

Thanks for listening to the courageous content podcast. If you enjoyed this episode, please leave a review on apple podcast or share the episode on social media. That way more people can benefit from the free tips and strategies I share and be sure to tag me in when you do I'm at Jan Murray on Instagram, Twitter, and Tiktok.