Episode 8

full
Published on:

31st Jan 2025

Stefan Thomas: ‘Some days I couldn’t even leave the house’ Lessons from managing a chronic illness whilst running a business (S1, Ep 8)

Running your own business has many perks, but what happens when a chronic illness forces you to rethink everything?

Author and speaker Stefan Thomas has ulcerative colitis—an autoimmune condition that affects the bowel, causing pain, fatigue, and frequent (often urgent) trips to the bathroom during flare-ups.


In this episode, he shares how he’s adapted his business to better manage his condition—including creating online versions of his in-person offerings. Plus, how opening up about his experiences online unexpectedly turned him into a social media influencer, raising awareness of life with Inflammatory Bowel Diseases.


You’ll also hear about his journey from estate agent to speaker and get valuable tips on landing speaking gigs and other opportunities to help grow your business.


Key Moments

00:03:35 How Stefan accidentally fell into public speaking (via networking) 

00:09:01 Why it’s important to market to clients who can actually afford you 

00:19:20 How Stefan’s previous career as an estate agent helped him in business

00:28:15 Nurturing existing business connections - and why it’s a smart marketing strategy 

00:34:36 Tips for getting hired by event organisers (and what to avoid) 

00:44:06 A clever marketing strategy Stefan uses to stay top of mind with clients

00:46:23 How Stefan repurposes his speaking content to attract new business 

00:49:19 Living and working with ulcerative colitis: the adjustments Stefan has made to manage his health whilst running a business


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About the Podcast

Courageous
Honest conversations and smart strategy for building a bold life, brand or business. Hosted by Janet Murray.
Courageous is a podcast for people who want to build boldly - whether that’s a business, a personal brand - or simply a life that feels like their own.

Hosted by marketing strategist and former journalist Janet Murray, this is a show about what it really takes to show up, speak out, and keep going - especially when doing so comes at a cost.

You’ll find episodes on:

- Messaging, marketing and audience growth
- Rebuilding after burnout or cancellation
- Creative courage, values-led work and using your voice (even when it shakes)
- Interviews with creatives, entrepreneurs and leaders who’ve dared to do things differently

If you’re looking for honest insights, strategic thinking, - along with women’s rights, free speech and navigating online culture - you'll love the Courageous podcast.

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About your host

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Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.