What is cash generation content (and how to create it)

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Have you ever found yourself feeling frustrated because you're publishing content. For example, social media posts, email newsletters, blogs, podcasts, but no one is buying. If so, it's probably because you're not creating enough cash generation content. Maybe you're not publishing any at all. I'm Janet Murray.

I'm a content online business strategist. I'm also the creator of the courageous content planner. Along with a whole host of content kits that will save you a ton of time on content creation for your business or brands. In the short

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episode, I'll explain what cash generation content is and what it isn't.

So, first off, if you've ever done any of the following things, emails, a current or previous client to see if they're interested in a new product to service sent a follow up email to someone who's inquired about your product or service reached out to a potential partner about buying your products or services in.

Created a bundle offer of digital products and emailed your list about it, or emailed your list about a flash sale or a

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time limited discount on your product or service. You already know what cash generation content is, and you've already created it. But if you're struggling to bring enough money into your business, or you are constantly in feast or famine, you're probably not doing it enough.

In fact, you may be spending too much time on two other types of content, audience growth and nurturing content. For example, social media posts, email newsletters, blogs, podcasts, and while it is important to create this type of content, it typically takes

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much longer to convert than cash generation content, more on why coming up.

Cash generation content is designed to bring money into your business fast. And it's also intended for those who are most likely to buy from you. Typically you are existing or previous clients, people who already know, like, and trust you. These people don't need blogs or social media posts or emails and newsletters from you.

They need high touch content. They need personal emails, direct messages, voicemails, however, you usually communicate with

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them and they just need you to make relevant offers to. So, if you're struggling to make enough money or you're stuck in FEAS or famine, you are probably not spending enough time on cash generation content.

You may also be spending too much time on other types of content. The good news is it's actually pretty easy to fix, but before you get started, it's important to understand the three types of content you need to create for your business and when, and how to focus on each. To ensure you have a consistent income flowing into your business and avoid getting

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stuck in feast and family mode.

You need to create content for three groups of people. Those who don't already know about you, those who know about you, but aren't ready to buy. And those who are ready to buy you, aim should always be to provide the quickest route to sale because people like to do business with people who make things.

For example, you may think creating an email lead magnet to sell your service or a one-to-one coaching package is a good idea. And if you're not familiar with the term lead magnet, by

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the way, it's a resource that you create usually free in order to attract people to join your email list. And while you might think this is a great way for people to get to know you and your work, you may actually be adding unnecessary steps into your sales funnel, and yes, you do need a sales funnel to sell a service or a one-to-one coaching package.

And in doing so, you may unwittingly actually be putting people off buying from. Now if the idea of a sales funnel sounds complex or scary, it

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really is not. It's just the journey someone takes from not buying from you to buying from you. And if you've sold anything to you, anyone you already have a sales funnel.

In fact, you probably have several, but your aim should always be to make that funnel as short as possible. So let's have a look at those three types of people and what they need from. So first off, we've got your cold audience. This is people who don't actually know about you yet. They haven't heard of you.

They haven't heard of your product or service. So there

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is zero chance they're going to buy from you. The good news is they are probably online. They're searching for answers to their questions, solutions to their problems. So creating content for this group of people is a great way to ensure that they do find you, but it's definitely.

Not quick. It can take months or years for people to actually find you online. And that's actually dependent on how good a job you're doing at helping people find you. So learning about things

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like search engine optimization, if you are blogging, learning how to create really engaging social media posts that makes people want to follow you.

The kind of content this group need most from you is audience growth, content, content that answers their questions, solve their problems. So for example, blogs, YouTube, high quality email lead magnets, social media content. If you have micro courageous content planner, then typically this will be news and trends or educate content.

The kind of content they need lease from you is probably cash

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generation content and nurturing content. And I'll explain more about what they are in just a. Reason being, if they're completely new to you and your world, it may make them feel a little bit uncomfortable. So then you've got your warm audience.

This is people who know about you, but they are not ready to buy. So for example, your social media followers, your podcast listeners, if you have one people who read your blog or email newsletter, There is more chance that this group will buy from you, but they still probably haven't

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developed that. No, like, and trust, they may be following you online.

They may be engaging with you, but they haven't invested in your products or services. And possibly they're not ready. They need to get to know you better. They need to build that relationship and trust before they feel ready to invest. This group is probably already engaging with your audience, grace content.

If you're creating it, they need more nurturing content content that helps them to get to know you your products or services, and to reassure

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them that if they do invest, they do work with you. Then that is going to be a good investment for them. If you have micro courageous content planner, then typically inspire and community content will be most effective for this group.

Then you've got your hot audience. So this is people who already know about you and they are ready to buy. If the offer that you make them solves a problem for them. So this is typically your existing customers or clients. Because you've got that relationship and

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that trust if the offer is right, they may buy it from one email or one voice note, one text message.

The kind of content this group needs from you is targeted offers for your products or services that solve their problems. They don't need blogs. They don't need email newsletters. They just need those solutions. In terms of content, it needs to be high touch, personal emails, direct messages, voicemails.

And while this group may well appreciate your audience growth content and your nurturing

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content, they may well engage with it. If you keep putting blogs in front of them, freebie league magnets and email newsletters, you may actually delay them from taking. If someone already knows, likes and trusts you, the last thing you want to do is to get them to download a lead magnet or read a newsletter or a blog post that's actually extending your sales funnel unnecessarily.

And it, it could actually irritate them. And that's why you need to present them with targeted offers for products or services that solve their problems. And you need to do that in the most direct way

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possible, the most convenient way possible for. You can't rely on hoping, they'll see emails that you send out or mass or social media posts that you post on Instagram or Facebook.

You need to create that targeted, personalized content that shows you understand their problems and you care enough about them to reach out personally and that's cash generation content. Now, while this might sound uncomfortable, as it does carry a risk of rejection, what's more uncomfortable is not making enough money in your business or being in a

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constant state of feast and fam.

Focusing most of your time on the people who are least likely to pay you money, if you're not spending an R four indeed any time on cash generation content, because you're not sure what to say. My courageous cash generation content kits has tons of fill in the gaps templates to help including outreach emails and follow up emails.

So I hope you found this useful, and if you haven't yet invested in my courageous content planner, I will add a link in the show notes for this episode. And if you haven't heard about the planner, it's an a

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four desk diary you can use to plan out your content for the coming year. It contains amongst many other things more than a thousand fill in the gaps, social media posts, those come with the curator's kit that is free with your planner this year.

So you're never stuck on what's post on social media. You also get a tried and tested content strategy to follow. So you can create more content in less time, along with templates for daily, weekly, monthly, and annual planning. So, you know exactly what's posted on social media. There's also 30 fill in the gaps, content templates for

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blogs, email newsletters, and other essential business content.

As it comes with a free audio training, which is less than 60 minutes. And it will show you how to use the content planner to plan and create content for your business or brand, even if you've never created or managed to stick to a content plan before.