How to use content templates (without being a copycat)

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Do you love the idea of using content templates to help you create content for your business and do it fast, but you're secretly worried that your content will end up sounding like everyone else's. Maybe you're worried that it will steal your creativity. If, so this episode is definitely for you. I'm Janet Murray, I'm a content and online business strategist.

I'm also the creator of the courageous content planner, along with a whole host of content kits that will save you a ton of time on content creation for your business or brands. In

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this episode of the courageous content podcast, I'll show you how to use content templates to create content for your business.

Without being a copy cap. Someone emailed me this week to say they loved my fill in the gaps, content templates, but they were afraid that their content would start to look and sound like everyone else's. If that's cross your mind, I totally hear you. It's what held me back from including social media post templates in my courageous content planner for so long.

By the way I do have an episode on why I changed my mind about

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content templates. I'll as a link in the show notes, if you haven't listened yet, but here's the thing. Content marketing is a job. People get paid to do it, which is why it's not realistic to think you can create engaging social media posts that generate new customers or clients without any expert training or support.

At the same time, you may not have the time or the budget to accelerate that process. That's why I wouldn't include templates with my courageous content planner until I was sure I'd found a way to create templates that a could be adapted for any business. And

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would help business owners learn how to create engaging content as they were creating it.

Now I can't speak for other content templates out there, but I do know that the fill in the gap, social media templates in my courageous content planet and content kit give you two key skills you need for successful content creation. Number one idea generation. So you're getting practical examples of how you can take contents or idea and turn it into a social media post, or other types of content for your business.

Even if

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that concept or idea in this case, that awareness day doesn't appear to have anything to do with your business. And you're getting 24 of those examples every single week. The other key skill you get is structure because you're getting practical examples of how to start and finish post for both text and video.

And what to add in between. So how to structure your content. And you're not just getting examples, you're getting the experience of actually doing it by using my templates, which means you are developing the

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skills to plan and structure your own content. And when you are free styling, you'll know where and how to cut the WAFF.

As you develop confidence in your content creation skills, you'll start to rely less on templates. And if you are anything like many of my clients, you'll also start to create your own content structures or templates based on what you see working best in your content. So the only danger I can see with you using my content templates is if you see them as some kind of magic solution that

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requires no input from you rather than what they really are, which is a tool to spark ideas, and to help you build confidence and skills as a content creator.

So I hope that's reassured you, that content templates can work for you. As long as you are willing to do the work. If you haven't invested in my courageous content planner yet, then I'd absolutely recommend that you do. If you haven't heard about the planner, it's an a four desk you can use to plan out your content for the coming year.

It's packed full of awareness days and key dates. And this year it comes with microwaves kit, absolutely free,

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which contains more than a thousand fill in the gaps, content templates for social media posts, plus 30, fill in the gaps, templates for blogs. Email newsletters and other essential business content, plus a comprehensive audio training that's comprehensive, but short, less than an hour, that will show you how to get the most out of your courageous content planner.

So if you'd like to save yourself a ton of time and trouble with your content, then head to the show notes of this episode. They're just under the player where you're listening to this podcast and

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order yours.