Episode 8

full
Published on:

10th Aug 2023

What’s your business worth? Building a ‘sellable’ business (Ep 8)

What makes a business ‘sellable’? 

And how do you know whether someone might be interested in buying yours?

In this episode of the Courageous CEO podcast, you’ll discover what makes a business attractive to potential buyers - and how you can make your business more ‘sellable’.

You’ll find out:

  • Why people buy established businesses (and why this is important)
  • What prospective buyers typically value in a business
  • The business systems prospective buyers value most 

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

Key Links

2025 Courageous Business Planner Bundle - Apply PODCAST10 at checkout and save 10%.

Janet Murray’s website

LinkedIn

Facebook

Instagram

Show artwork for Courageous

About the Podcast

Courageous
Honest conversations and smart strategy for rebuilding a bold life, brand, or business — even when speaking up comes at a cost. Hosted by Janet Murray.
This is not a cancer podcast.

It’s about what happens when your voice is threatened - by illness, by public shaming, by fear - and you decide to keep speaking anyway.

In 2025, I was diagnosed with breast cancer while navigating public cancellation for defending women’s sex-based rights. Now I’m documenting the rebuild: of my health, my business, and my voice - with honesty, strategy and as much courage as I can muster.
Support This Show

About your host

Profile picture for Janet Murray

Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.