Episode 7

full
Published on:

10th Aug 2023

How to create thought leadership content - and why you need to (S1, Ep 7)

If sales are inconsistent in your business, it may be because you’re not creating enough thought leadership content

And without the authority and credibility you can gain from thought leadership content, prospective clients may not trust you enough to invest in your services. 

In this episode of the Courageous CEO podcast you’ll discover: 

  • What thought leadership content is (and what it isn’t)
  • 8 types of thought leadership content you can create for your business 
  • The difference between ‘educational’ and thought leadership content

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

Key Links

Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

Janet Murray’s website

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Janet Murray on Instagram

Janet Murray on Twitter

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About the Podcast

Courageous
Business strategy to generate predictable revenue and scale your business. Hosted by Janet Murray. For coaches, consultant, freelancers, contractors and/or business owners (of any age or stage) who want to build a sustainable business.
The 'Courageous' podcast is for entrepreneurs and business owners who want inspiration/ideas to help grow their business.

This podcast is hosted Janet Murray - a business strategist and former journalist - with more than a decade's experience in building online businesses.

Series 1 is solo season - and is packed with practical business advice and strategies to grow your business.
Series 2 - which is due to land in October 2024 - will feature indepth interviews with entrepreneurs and business leaders. They'll be sharing the challenges and obstacles they've had to overcome in their business - along with their biggest mistakes (and what they learned from getting things 'wrong').

So make sure you subscribe so you don't miss out when Season 2 lands in October.



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About your host

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Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.