Episode 6

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Published on:

10th Aug 2023

Why you don’t need a content plan for your business - and what you need instead (Ep 6)

If you’ve ever struggled to stick to a content plan for your business, you may think it’s because you’re dedicated or motivated enough. 

But that’s not the case at all - it’s because you don’t actually need a content plan. 

In this episode of the Courageous CEO podcast I’ll share why (and what you need instead). 

You’ll discover:

  • The difference between a content plan and a strategy (and why this matters)
  • How creating strategic content campaigns can increase sales in your business 
  • Three types of content campaigns you need to create to generate consistent sales in your business (thought leadership content, launch content onboarding & delivery 

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

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About the Podcast

Courageous
Honest conversations and smart strategy for building a bold life, brand or business. Hosted by Janet Murray.
Courageous is a podcast for people who want to build boldly - whether that’s a business, a personal brand - or simply a life that feels like their own.

Hosted by marketing strategist and former journalist Janet Murray, this is a show about what it really takes to show up, speak out, and keep going - especially when doing so comes at a cost.

You’ll find episodes on:

- Messaging, marketing and audience growth
- Rebuilding after burnout or cancellation
- Creative courage, values-led work and using your voice (even when it shakes)
- Interviews with creatives, entrepreneurs and leaders who’ve dared to do things differently

If you’re looking for honest insights, strategic thinking, - along with women’s rights, free speech and navigating online culture - you'll love the Courageous podcast.

Subscribe now to build something braver.
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About your host

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Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.