Episode 6

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Published on:

10th Aug 2023

Why you don’t need a content plan for your business - and what you need instead (Ep 6)

If you’ve ever struggled to stick to a content plan for your business, you may think it’s because you’re dedicated or motivated enough. 

But that’s not the case at all - it’s because you don’t actually need a content plan. 

In this episode of the Courageous CEO podcast I’ll share why (and what you need instead). 

You’ll discover:

  • The difference between a content plan and a strategy (and why this matters)
  • How creating strategic content campaigns can increase sales in your business 
  • Three types of content campaigns you need to create to generate consistent sales in your business (thought leadership content, launch content onboarding & delivery 

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. 

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About the Podcast

Courageous
Honest conversations and smart strategy for rebuilding a bold life, brand, or business — even when speaking up comes at a cost. Hosted by Janet Murray.
This is not a cancer podcast.

It’s about what happens when your voice is threatened - by illness, by public shaming, by fear - and you decide to keep speaking anyway.

In 2025, I was diagnosed with breast cancer while navigating public cancellation for defending women’s sex-based rights. Now I’m documenting the rebuild: of my health, my business, and my voice - with honesty, strategy and as much courage as I can muster.
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About your host

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Janet Murray

I’m Janet Murray - I’m a business strategist and copywriter who helps consultants, coaches, freelancers and small business owners generate consistent income and/or recurring revenue.

I’m also the creator of the Courageous CEO Business Strategy Planner - which contains tried and tested strategy & resources to grow your business.